Imagine hundreds of people applying to live in your rental properties without you ever needing to pick up the phone. With a strong property marketing strategy, it's possible! You can market your listing online to attract tenants, even in a tough market.
Not sure how to attract Schaumburg, IL renters to your listings? Read on for the tips you need for success!
Upgrade the Rental Property Listing
Before using the rest of these tips, audit your rental property listing. Look at listings for similar units to recognize ways to improve your listing.
Provide ample details about the property and your expectations. For example, do you allow pets?
Share high-quality photos and eye-catching videos to show off the property. Mention nearby locations Schaumburg locals know and enjoy. Try marketing the experience of living in your rental property.
If you need help, hire a property management company. Leverage their experience marketing properties like yours.
Create a Rental Property Blog
Create a rental property blog to rave about your available units and the surrounding area. Blogging can help attract potential renters to your website.
Optimize your blog posts using search engine optimization (SEO). Organic searches generate over 53% of all website visitors. Nearly 70% of digital traffic is from local and organic searches.
To optimize your blog posts for local searches, use relevant keywords within each post. Add the keyword to the URL, page title, body text, and a header. Optimize your photos to appear for Google Image searches.
Rental Property Virtual Tours
Use photo or video footage of your listings to create rental property virtual tours. Virtual tours can show off the property without the need for in-person tours.
If someone is interested in the property, they can review the virtual tour to make sure the listing meets their needs. If they're serious, they can contact you for a tour in person.
This strategy can save you valuable time. You won't have to schedule excessive tours with people who don't have a real interest.
Rental Property Facebook Marketing
Use Facebook Ads to start creating display ads. Display ads will appear among organic posts. Facebook ads reach 33.3% of the global population (2.08 billion people) over age 13.
When someone clicks on the ad, they'll arrive on your property listing page. Generating more traffic could lead to more applications.
You can use the Facebook Ads platform to create ads on Instagram. Use multiple ad formats to gain more online visibility.
Rental Property Instagram Marketing
Share stunning images and video footage of your properties on Instagram. Rental property Instagram marketing can help you generate visibility and engagement.
People are more inclined to share video content on social media. As more people share your content, you could gain more applicants.
Make sure to add a link to the listing within your profile. Use hashtags to appear in front of locals in Schaumburg.
Attract Quality Tenants With Property Marketing
A thought-out property marketing strategy can help you reach potential renters in Schaumburg. Use these strategies to get started. Otherwise, consider outsourcing to a property management company.
PMI Chi-Town has nearly 20 years of award-winning industry experience helping property owners like you. We use state-of-the-art technology to help clients boost their earning potential.
Need help with your property marketing strategy? Contact us today to develop effective campaigns!